Introduction
Uniqode, a leading QR code platform, empowers businesses with dynamic solutions for creating, managing, and tracking QR code campaigns. With rapid growth and an expanding customer base, they needed a website that could match their ambition - one that was fast, scalable, and reflective of their evolving brand. Their previous site, a mix of custom-coded JavaScript, Node.js, and a WordPress blog, was limiting their agility and making marketing efforts inefficient.
Paragon partnered with Uniqode to migrate their entire digital presence to Webflow, designing a platform that enhanced performance, simplified content management, and reinforced their brand identity.
The Challenge
Uniqode’s existing website presented major roadblocks:
- Rigid Infrastructure: The custom-built framework made even small content updates complex and time-consuming.
- Fragmented Experience: A separate WordPress blog led to inconsistencies in branding and SEO challenges.
- Scalability Issues: With over 200,000 monthly visitors, Uniqode needed a high-performing site that could handle increasing traffic.
- Brand Evolution: Following their rebrand from Beaconstac to Uniqode, they needed a website that fully reflected their new identity.
They required a solution that merged seamless functionality with a refined digital experience - one that could keep up with their innovation.
The Solution
Paragon executed a full-scale Webflow migration and redesign, ensuring every aspect of Uniqode’s digital ecosystem was built for efficiency and scale.
- Seamless Migration: We transitioned 74+ pages and 400 blog articles to Webflow with minimal disruption, preserving the integrity of their existing content.
- Optimised for Performance: Webflow’s clean, lightweight architecture drastically improved page load speeds, delivering a smoother user experience.
- SEO Preservation & Enhancement: Careful handling of redirects, metadata, and structured data ensured Uniqode’s organic search performance remained strong.
- Brand-Centric Design: Working closely with their internal team, we implemented a refined, conversion-driven design that embodied Uniqode’s updated identity.
- Empowered Marketing Team: The intuitive Webflow CMS now allows Uniqode to manage and scale their content effortlessly.
The Result
The transformation delivered measurable success:
- Significant Performance Gains – Faster load times and improved navigation for a seamless user experience.
- Marketing Efficiency – Uniqode’s team can now launch and update pages with ease, reducing bottlenecks.
- Unified Brand Presence – A cohesive website that aligns with their rebrand and reinforces credibility.
- SEO Stability & Growth – Organic search rankings remained strong, ensuring continued traffic and discoverability.
- Scalability for Future Expansion – A flexible foundation that evolves alongside Uniqode’s rapid growth.
