Introduction
Albert Invent, a global software provider for chemical R&D labs, faced increasing challenges with their WordPress website. A reliance on a single developer slowed their ability to scale, update content, and maintain an agile digital presence. They needed a more efficient, user-friendly platform—one that allowed their team to manage content independently while improving site performance and SEO.
Paragon partnered with Albert Invent to migrate their website to Webflow, creating a streamlined, high-performance platform that empowered their team and drove measurable results.
The Challenge
Albert Invent’s website was holding them back:
- Limited Agility: Dependence on a single developer made even minor updates slow and costly.
- SEO Inefficiencies: Poor site structure and sluggish performance were impacting keyword rankings.
- Scalability Issues: Their existing setup lacked the flexibility to adapt to their growing needs.
They needed a solution that improved speed, simplified content management, and reinforced their search visibility.
The Solution
Paragon executed a full-scale migration and redesign, ensuring a seamless transition to Webflow:
- SEO-Optimised Site Structure: A cleaner backend, improved crawlability, and better-organised content for stronger rankings.
- Lightning-Fast Performance: A leaner, more efficient framework significantly improved site speed and user experience.
- Content Autonomy: The Webflow CMS enabled Albert Invent’s team to create, update, and manage content effortlessly.
- Scalable Design System: A future-proof structure that allows for easy expansion and adaptation.
The Result
- 24% Increase in Keyword Rankings – Improved SEO structure led to stronger search performance.
- Significant Speed Gains – Faster load times provided a smoother, more engaging user experience.
- Greater Content Control – The marketing team can now manage updates in-house without developer reliance.
- Future-Proofed Digital Presence – A scalable, high-performance website built for long-term growth.
