Introduction
Pypestream is a leader in AI-powered digital automation, transforming how businesses engage with their customers. Their platform delivers seamless self-service solutions, elevating customer experiences beyond satisfaction to true engagement. However, their outdated website was slowing them down, making it difficult to keep pace with their fast-moving industry.
The Challenge
Pypestream’s existing website was built on a rigid legacy platform, making updates slow and cumbersome. Creating new landing pages for campaigns took weeks, delaying go-to-market strategies and limiting their ability to capitalize on new opportunities. They needed a flexible, scalable, and conversion-optimised website that could showcase their advanced technology while allowing their marketing team to move at speed.
"We needed a website that could keep up with the pace of our business and allow us to launch new campaigns quickly. Our previous platform was holding us back."
The Solution
Paragon stepped in to migrate Pypestream’s entire digital presence to Webflow, designing a future-proofed platform that aligned with their vision and strategic goals. The new site was crafted to:
- Enhance Agility: Webflow’s intuitive CMS empowered Pypestream’s marketing team to create, edit, and launch new pages independently - without relying on developers.
- Showcase Innovation: A clean, dynamic, and conversion-focused design positioned Pypestream as a leader in AI-powered automation.
- Optimise Performance: Faster load times, a seamless user experience, and an intuitive navigation structure made it easier for prospects to engage with the brand.
The Result
With Webflow, Pypestream gained the ability to launch landing pages 10x faster - reducing turnaround times from three weeks to just 24 hours. This newfound speed allowed their marketing team to respond to market shifts in real-time, creating an agile digital presence that supports continuous growth.
- Rapid Deployment: Campaign pages now go live in hours, not weeks.
- Empowered Marketing Team: The team can build and manage content autonomously, eliminating bottlenecks.
- Future-Proof Scalability: A flexible, scalable platform ensures Pypestream can grow without limitations.
By leveraging Webflow, Pypestream isn’t just keeping up - they’re setting the pace. Their website is now a powerful asset, driving engagement, innovation, and long-term success.
