Introduction
Bigeye, a leading data observability platform, provides businesses with tools to ensure data quality and reliability at scale. As they expanded, their existing website - built on Contentful and Gatsby - became a bottleneck. Marketing teams faced slow content updates, complex development processes, and restricted design flexibility, making it difficult to adapt to their fast-moving industry. To overcome these limitations, Bigeye partnered with Paragon to migrate their website to Webflow, seeking a solution that would empower their team, preserve SEO, and provide the creative freedom they needed to evolve.
The Challenge
Bigeye’s previous CMS setup created unnecessary complexity:
- Slow content updates: Making even minor website changes required development support, delaying time-sensitive updates.
- Limited design flexibility: Contentful and Gatsby restricted Bigeye’s ability to implement creative ideas and maintain a consistent brand experience.
- SEO risks: With a high-traffic blog and a vast content archive, ensuring a seamless migration without jeopardsing search rankings was crucial.
"We needed a website that could keep pace with our rapid growth and allow us to make changes more efficiently. Our previous platform was a bottleneck for our marketing team."
- Morgan McCarty, Senior Designer at Bigeye
The Solution
Paragon executed a full-scale migration to Webflow in just 30 days, implementing solutions that addressed Bigeye’s pain points:
- Fast & Seamless Migration: Hundreds of pages and a high-traffic blog were efficiently migrated with minimal downtime.
- SEO Preservation & Enhancement: Careful handling of redirects, metadata, and on-page optimisation ensured that organic rankings remained intact - and even improved.
- Custom Lottie Animations: Interactive visuals were integrated to enhance storytelling, improving user engagement.
- Empowered Marketing Team: Webflow’s intuitive CMS allowed Bigeye’s marketing team to manage content independently, removing reliance on developers.
- Scalability & Future-Proofing: The new platform was built to adapt, ensuring long-term flexibility as Bigeye grows.
The Result
Within weeks of launching their new Webflow website, Bigeye saw significant improvements:
- 10x Faster Content Updates – Marketing teams can now launch pages and make updates in minutes rather than weeks.
- Cost Savings on Development – Eliminating reliance on developers reduced website maintenance costs significantly.
- Faster Page Load Speeds – Improved performance led to better user experience and search engine rankings.
- Greater Creative Control – A completely custom Webflow design empowered Bigeye to shape its brand identity without technical constraints.
