Saranghae, a premium K-beauty brand with a distinct voice and loyal following, was seeing performance lag where it mattered most: sign-ups and abandoned carts. Their opt-in experience demanded both email and SMS upfront — frustrating visitors and choking conversion rates. Meanwhile, abandoned carts were costing the brand thousands in missed revenue. The experience needed to feel effortless — not obligatory.
1. Simplified Sign-Up UX
We restructured the signup flow, giving customers the ability to choose email, SMS, or both — removing the friction point entirely. The result was a +15.27% increase in sign-up conversions almost immediately.
2. Reframed Incentives
Discounts weren’t doing the job. We replaced the generic “10% off” with early access to holiday deals, new drops, and bundles. During peak season, we layered in a sitewide promo that offered a free gift with purchase — reinforcing value without cheapening the brand.
3. Rebuilt the Messaging Journeys
We revamped the full SMS journey: from welcome flows to cart reminders. Tone, timing, and creative were all rethought to reflect the warmth and polish of the Saranghae brand. Holiday-specific messaging and subtle nudges (like adding Saranghae as a contact) further boosted deliverability and engagement.
+15.27% increase in SMS sign-up conversions
+173% increase in abandoned cart conversion rate
+332% increase in abandoned cart revenue
Sometimes, small frictions create big leaks. Our job was to fix them — fast, clean, and without breaking brand integrity. In 60 days, the numbers spoke for themselves.
