KEEP’s founders set out to create a performance protein bar that wasn’t just effective, but also delicious and made with clean ingredients. However, they needed a compelling brand identity and a seamless e-commerce platform to effectively communicate their values, differentiate from competitors, and build a loyal customer base. The challenge was crafting a brand and digital experience that conveyed both high-performance nutrition and an approachable, lifestyle-oriented ethos.
We developed KEEP’s brand identity and digital presence from the ground up, ensuring every element—from packaging to website UX—aligned with their philosophy of persistence and progress. The visual identity was designed to be minimal, bold, and honest, emphasizing the product’s key differentiators: sugar-free, soy-free, and gluten-free.
For the e-commerce platform, we created a Shopify-powered website with a streamlined purchasing experience, subscription options, and dynamic templates for future scalability. The site integrates comparison tools, authentic customer reviews, and an ambassador program to foster community engagement. With playful yet sophisticated visuals inspired by clean ingredients and fitness culture, KEEP now has a brand and platform that fuel its growth in the competitive health and wellness space.
